Linguists have long debated the topic of whether the language you speak affects and changes the way you think, or indeed creates it, but Stanford researcher Lera Boroditsky believes that it does, and about a decade ago her studies did indicate some surprising things about how language can change the way a person perceives space, time, and relative location.
I won’t go into them here in detail since that’s not the point of this post, but there is an aboriginal tribe in Australia that gives spatial directions in absolute terms, based on compass directions — “What are you holding in your northwest hand?” Consequently, not only are they always aware of their location relative to the compass points, but they think of time this way as well. Ask them to arrange a series of photos in chronological order, and they will do it from east to west no matter which way they’re facing.
If you think about it, that makes perfect sense: Time measured from sunrise to sunset; from dawn to dusk.
She did also notice some cognitive changes when they taught English speakers to use the same kind of terms as other languages. For example, they’d ask their subjects to think of durations not as “long” and “short,” but in terms common to Greek and Spanish speakers: little, a lot, and big. They also had English speakers think of time the way Mandarin speakers do — not horizontally and left to right, but vertically, from top to bottom. Yesterday is up and tomorrow is down. Once they started to think in these terms, English speakers started to perceive time vertically as well.
Different languages can change personalities, too. Someone who is shy and reserved in one language may be outgoing in another, and their degree of fluency may also affect the type and depth of change. It’s also a matter of whether someone is bilingual but monocultural, or bilingual and bicultural. In the case of the former, it’s generally a speaker of language A learning language B in their own A-speaking country, largely free of cultural influence from B. For example, a native-born American studying Japanese, but only in the U.S. in school.
In the latter case, the speaker of A will grow up either in the original country of the A language and culture before moving to learn the B language in the B culture, or will grow up in the B country with parents and possibly grandparents who grew up in the culture of A. For example, someone who was either born in Turkey or born to Turkish immigrants to Germany, who either learned only Turkish during their early schooling and then German after emigrating, or who grew up in a household in Germany where Turkish was the primary language, but learned German in school.
I know from my own experience that my personality changes when I speak Spanish. Me hace mucho más coqueto. It makes me a lot more flirtatious. And while I’m technically bilingual but monocultural, the culture of Southern California is so heavily influenced by Latin America in the first place that it takes actual effort to be monocultural here. Then again, the western third of the U.S. used to be Mexico before we manifest-destinied the shit out of it, and two whole continents belonged to the natives and their expansive empires before the Spaniards and Brits toddled along and screwed that up.
Yeah, in English, I tend to digress to lecture a lot. I don’t do that in Spanish so much, either, unless it’s explaining some fascinating thing I discovered about the language to a fellow learner.
Another aspect of language is the one that creates group personalities, and part of successfully joining any particular group is picking up on their own specific terminology and slang. Not knowing the terms will immediately peg a person as an outsider. This is very true of improv, and at ComedySportz we jokingly say “We are not a cult,” because some of our warm-up games certainly sound like we are.
But if you eavesdropped on a conversation between a couple of improvisers and had no experience, you’d be totally left in the dark hearing terms like Bunny Bunny, 185, Canadian cross, heel and face, “lean into it,” space work, VAPAPO, Harold, scene game, jump out game, head-to-head, brown-bag, groaner, piano torture, and (#) things.
Some of those terms are even unique to ComedySports and improvisers from other companies might not know them unless they’ve seen CSz shows. Now, if you read my previous post, you probably know where this is going.
Since I started working in the field of health insurance, I’ve been learning a completely different set of words and expressions, a lot of them initialisms or acronyms, and by now I can reel them off by memory: AEP, Part D, MAPD, Plan F, Plan G, effective date, “Original” Medicare, Med Sup, HIPAA, ePHI, open enrollment, re-shopping, CMS (with a whole different meaning than in the internet world), guaranteed issuance, birthday rule, SEP, and on and on.
In all likelihood, unless you’ve ever been on Medicare, worked in a related field, or have helped an older relative navigate its rapids, you probably don’t know what many or any of those terms mean. I sure didn’t just over a month ago. Now, I’m rattling them off fluently with my co-workers.
But, at the same time, I’m now taking on more and more responsibility for explaining the things that I legally can to clients who phone in (I’m not an agent, so can’t recommend plans, or quote prices, or that kind of thing), and the calls are becoming more frequent since we just sent out a massive mailing to let everyone know that it’s time to re-evaluate their Medicare Part D, which is the insurance that covers their prescriptions. Long story short, insurance companies change their formularies, or lists of drugs that they cover, every year, announcing the changes effective January 1st on October 15th. And these can make huge differences in cost, especially if one plan suddenly drops a particular drug, or another one has a price increase for a particular tier.
Thus begins the AEP, or annual enrollment period, which runs from October 15th to December 7th. Have I bored the hell out of you yet? It’s actually a lot more fascinating than it might sound, and for me it’s a good insight into the monster we’d be up against with any attempt to make Medicare for All work, especially if it maintains its weird four-part structure.
This brings me back to the language thing, though. In essence, I’m helping people understand a foreign language that I’m only just learning myself, and when I’m on the phone I can already feel my personality change. For one thing, I speak a lot more slowly than I usually do, and my entire manner slips much more into friendly but neutral customer service voice.
And yes, it’s a lot different than my phone personality when I was doing customer service for the Dog Whisperer’s website because, again, it was a different world and a different language.
I’ve also quickly learned to become much blunter with people who aren’t clients. It’s amazing how many sales calls the office gets, especially with sales people who try to do so in the guise of already having some sort of business or client relationship with the boss, and he taught me a great question to ask: “Are you calling to buy something from him, or to sell him something that will increase his business?”
Not that this will get them through, but at least I’ll take a message instead of hang up on them.
The real trick, though, is to not get caught up in the confusion that a lot of callers have — and they’re totally right to be confused, since this is either entirely new to them if they’re just turning 65, or because every so often there’s one sudden big change (like this year) and I’m dealing with a number of people anywhere from their mid-70s to mid-90s. A lot of them at that age don’t like change, so they just try to shut it out. Plenty of them don’t mind change and don’t shut it out, of course, but I don’t seem to get those calls.
The end result of it all, though, is that I find myself in the same split-personality world I was in way back during my first office job right out of college, before I went into that almost-exclusive entertainment-related career: normal person by day, creative freak show by night. Bilingual and bipersona, to coin a phrase. The secret is being able to switch back and forth.