I’m still surprised, even in this modern era, how naïve most people outside of the entertainment industry bubbles are about how it all really works.
I started out in my early years interning for network TV, then moving to a studio writing program before going on to TV production, finally ending up in film/animation production, staffing, home media, and then back in TV production via the talent and website end of it.
And what I can tell you is this: People who’ve never worked in any aspect of the industry have absolutely not a clue how it works at all. But I already said that.
When I interned for network TV, it was for a company that produced game shows at the latter end of the wave before they briefly died, but judging from all of the fan mail we got, one thing was very clear: People in places outside of major media centers — meaning Los Angeles, Chicago, and New York, seemed to think that whoever it was they saw hosting that show and holding the mic actually produced and ran everything.
So every single letter was addressed to the host of the show, and way too many of them were sob stories about how, “We’re so poor, if you just put us on, you could change our lives!” Since one of our shows was on a network that also had a popular soap opera at the time, it wasn’t unusual for us to receive mail for the stars of those shows, but addressed via our show, and it was the same damn thing.
Yep… direct appeals to the people onscreen who had fuck-all to do with actually creating the content on those screens.
In the case of game shows, there are entire staffs of people who do nothing but audition and select contestants and, with rare exceptions (Jeopardy while Alex Trebek was still with us, for example), the host of the show has nothing to do with it except for those taping days which, depending on how they schedule it, could be as little as two days a week to tape five shows, or five days a week to tape an entire season in a month.
Bring it up to modern times with total scams like America’s Got Talent, and every damn thing is manipulated and controlled from beginning to end — but I’m getting ahead of myself.
When I got to the studio writing program, I learned something else: Executives will pay lip service and bend over backwards trying to support… whatever. In my case, I was supposedly part of their push for LGBTQ representation. Another colleague in that program was meant to represent older women, and we had several POC as well.
And what happened? When we tried to write our stories, they were mostly ignored because they were “not what we’re looking for right now.”
Okay, so then why were you looking for us in the first place?
When I finally got into TV production for a primetime series or two, that was actually fun. I only ever wrote one episode for the second show I worked on, but otherwise, we were a great staff, and worked with fun people. Still, the fan mail was totally buggy because, again, the great unwashed just assumed that the actors they saw onscreen created everything on the spot and were in control of it.
So… god forbid that the producers created a story line that the fans didn’t like, because then the actors in those roles would get hate mail, and it was totally stupid.
Oddly enough, I never saw this problem while working for animated features, or in home entertainment, but that probably makes sense. However… what I still see to this day, especially in people having the misguided impression that anybody can become a billionaire superstar overnight on social media is exactly the same as I saw back in those days of analog broadcast media with rural fans begging the hosts to make them rich.
And I hate to break it to people, but all those big pop stars they adore? Yeah… every single one of them was discovered and then exploited by a major media company. Yes, they may be talented — or may be propped up by a team of really talented people — but, otherwise, they are all just smoke and mirrors.
You can certainly enjoy their stuff, of course, but don’t mistake the artist for anything more than the product, and don’t think that they’re solely creating it, in the same way that your favorite actor on your favorite TV show is creating that.
Sure, there are some who get lucky enough to finally take the reins. Prince is a good example but, don’t forget — there was a point in his career where he was so controlled by Warner Music Group that he rebelled by becoming The Artist Formerly Known as Prince and identifying himself by an unpronounceable symbol.
At the time, outsiders thought he was nuts, but there was method to his madness. By making the change, he made it damn near impossible for Warner to easily publicize his product — and he was holding back his best stuff, just putting out the bare minimum to fulfill his contract.
The second that contract expired, boom. Prince was back, and he started releasing new and amazing material immediately.
Other exceptions include the obvious, like Oprah, but of course it took her years to get to that position. Another is JK Rowling, who was about the only person Warner Bros. gave final approval to, although she may have finally scuttled that deal by going full-TERF.
For game show examples, Simon Cowell is directly involved in the production of his shows, as Alex Trebek was with Jeopardy, as a very hands-on producer but also a very nice guy.
But these are the rare exceptions.
Otherwise… every last act you see mentioned in the mass media, or listed on Billboard charts, or popping up on the trending lists on sites like Spotify or Amazon Music or whatever, is just a packaged product being sold to you, good or not. And, like it or not, they really have little control over which of their product actually gets out there.
Why? Because it’s a money game, run by mostly rich white men who are the gatekeepers of media. Play along, you get to be a playa. Don’t fit their marketing model? Then you get to be a poor artist. Who gets picked is a total crapshoot — or an absolute calculation.
Go look up the history of One Direction, or any boy band, for example.
So how do we solve this problem? Well, step one is to stop consuming crap from artists being sold to us by major media companies and, instead, to seek out local indie artists and supporting them. Second… go make your own art, or find your friends who do, and then tune out anyone being sold to you by a major record label, media company, movie studio, or etc.
Photo © 2018 Jon Bastian, Emmy Statue, forecourt of the Academy of Television Arts and Sciences, North Hollywood, CA.