Unless you’ve been living under a rock, you’ve probably heard about the petition started by fans demanding a re-do of Season 8 of Game of Thrones, and this may have given you a flashback to last year, when fans of Star Wars demanded the same thing in the same way for The Last Jedi. Hm. Oddly enough, that was Episode VIII, but I’m sure that’s just a coincidence.
Of course, there’s no chance in hell that any of this is going to happen. Personally, if I were one of the producers on the receiving end of that petition, my response would be, “Okay, sure. Season 8 cost $90 million. When I checked, 218,141 of you signed the petition. So if each of you sends us $412.56, we’ll do it.” (Note: I am not going to link to the petition at all, and the reasons why not should become obvious shortly.)
This is called “putting your money where your mouth is,” although I’m sure that many of these fans who are complaining are either torrenting the series illegally or sharing HBO to Go passwords with each other, which just makes it more infuriating.
As an artist, nothing galls me more than armchair quarterbacking from the fans. Note that this is different than critiquing. If a fan sees one of my plays or reads one of my books and says, “I really didn’t like how the story played out,” or “I couldn’t relate to the lead character,” or similar, than that is totally valid. But as soon as a fan (or a critic) gets into, “It should have ended like this,” or “I would have written it like that,” or “this character should have done this instead,” then you’ve gone over the line.
Note, though: Professional critics do not do this. That’s what sets them apart from angry fanboys.
Thanks to the internet, we’ve moved into this weird area where what used to be a consumer culture has morphed into a participatory culture. Sorry to go Wiki there, but those are probably the most accessible ways in to what are very abstract concepts involving economics, marketing, and politics.
There are good and bad sides to both, which I’ll get to in a moment, and while the latter has always been lurking in the background, it hasn’t become as prevalent until very recently. Again, not necessarily a bad thing, but it needs understanding and context to work.
So what do we mean by consumer and participatory? The short version is “buy stuff” vs. “give stuff.” A consumer culture focuses on getting people to spend money in the pursuit of having a better life in a capitalist economy. Its marketing mantra is, “Hey… you have problem A? Product X will solve it!” It is also aimed at large groups based on demographics in order to bring in the herd mentality. Keeping up with the Joneses writ large. “Everybody is doing it/has one!”
Ever wonder why people line up down the block at midnight in order to get the latest iPhone or gaming console on the day it comes out? It’s because they have been lured, hook, line, and sinker into consumer culture. But here’s the thing people miss, or used to miss because I think we’re becoming a bit more aware. Because demographics are very important to consumer culture, you are also a product. And if some corporation is giving you something for free — like Google, Facebook, Instagram, etc. — then you are the only product.
Participatory culture is one in which people do not just buy, watch, or read the products, but in which they give input and feedback, and the rise of the internet and social media has pushed this to the forefront. Ever commented on a post by one of your favorite brands on how they could make it better? Ever snarked an elected official for whom you’re a constituent? Ever blasted a movie, show, or sketch in a mass media corporation’s website? Congratulations! That’s participatory culture.
As I mentioned above, it’s not new. In the days before the internet, people could always write letters to newspapers, legislators, corporations, and studios. The only difference then was that it was a bit harder — physically creating the message, whether with pen and paper or typewriter, then putting it in an envelope, looking up the address via dead tree media, taking the thing to a post office, putting a stamp on it, and dropping it off.
Phew. That’s some hard work. Now? Fire up Twitter, drop an @ and some text, click send, done.
And, again, this isn’t necessarily a bad thing. I’ve had more direct responses from my own elected officials to my social media comments than I ever did back in the days of mail of the E or snail variety only. The mail responses were always form letters with the subtext of, “Yeah, we get this a lot, we don’t care, here’s some boilerplate.” Social media doesn’t allow for that because it becomes too obvious.
But where participatory culture goes too far is when the fans turn it into possessory culture. Again, this isn’t a new phenomenon. It’s only become more common because being a participant and not just a consumer has become so much easier.
Here’s the anecdotal part. I’ve spent a lot of my working career in the entertainment industry, particularly film and television, and a lot of that dealing directly or indirectly with fans. And one thing that I can say for certain is that people who aren’t in the industry — termed “non-pro” by the trades and often called “muggles” by us — don’t have a clue about how it all works.
If you don’t know what “the trades” are, then you probably fall into the muggle category. Although it’s really a dying term, it refers to the magazines that covered the industry (“the trade”) from the inside, and which were read voraciously every day — principally Variety, The Hollywood Reporter, and Billboard.
But I do digress.
In college, I interned for a game show production company, and one of my jobs was reading and properly directing fan mail, or replying to it with one of a dozen form letters they had printed out en masse, because yes, the questions or complaints were so predictable. One of the big recurring themes was the mistaken belief that the host of the game show personally wrote, directed, edited, and selected contestants for the entire thing. Yeah, no. Unless the host was an executive producer (and the only example that comes to mind is Alex Trebek, for whom I almost worked), then the only thing the host did was show up for the taping day, when they would do five half-hour shows back to back.
And so… I would read endless letters with sob stories begging the host to cast them, or complaints about wanting them to fire one or another guest celebrities, or, ridiculously often, outright requests for money because reasons (always from red states, too), prefiguring GoFundMe by a decade or two.
A lot of these letters also revealed how racist a lot of Americans were then (and still are) and yes, the response to that crap was one of our most sent-out form letters.
This pattern continued though, on into the days of the internet and email. When I worked on Melrose Place, we would constantly get emails telling the stars of the show things like, “I hated what you did to (character) in that episode. Why are you such a bitch?” or “Why don’t you change this story line? I hate it.”
Gosh. I guess I never realized that scripted TV had so damn much improv going on. Yes, that was irony. And here’s a fun fact: While a lot of it may seem like it’s improv, SNL is actually not, and doing improv there is the quickest way to never get invited back.
At least those comments were much easier to respond to. “Thank you, but Heather Locklear does not actually write her parts, she only performs them. We will pass your concerns on to the producers.” (Which we never did, because, why?)
Still… misguided but fine. And even things like fan fiction are okay, because they aren’t trying to change canon so much as honor it — although it can sometimes spin off the rails, with Fifty Shades of Gray being the ur-example of a fangirl turning a Twilight fanfic into a super dumpster fire of bad writing and terrible movies and still somehow making a fortune off of it — the perfect storm of participatory culture turning around to bite the ass of consumer culture. I’m not sure whether that’s good or bad, but if anybody did this to my work, I’d probably want to punch them in the throat.
Of course, there are always textual poachers, who approach fanfic from a slightly different angle. Their aim isn’t to make their own fortune off of rewriting stuff. Rather, it’s to, well, as a quote from the book Textual Poachers says, “Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of owned by the folk.”
So that’s perfectly fine. If you’re not happy with how Star Wars or Game of Thrones turned out, then write your own damn version yourself. Do it on your own time and at your own expense, and enjoy. But the second you’d deign to try to demand that any other artist should change their work to make you happy, then you have lost any right whatsoever to complain about it.
See how that works? Or should I start a petition demanding that the other petition be worded differently? Yeah. I don’t think that would go over so well with the whiny fanboys either.
The perception of art is completely subjective while the creation thereof is completely under the artist’s control. If you don’t like it, don’t look at it, don’t watch it, don’t buy it. But, most of all, don’t tell the artist how they should have done it. Period. Full stop.